Native creative that converts
Scripts, briefs and hooks built for how people actually watch TikTok, not polished brand films that get skipped in less than three seconds.
TikTok Ads
TikTok Ads that
actually feel like TikTok.
To succeed on TikTok you need a sound creative system combined with a detailed feedback loop based on meaningful and actionable insights, not repurposed Meta ad with a trending sound slapped on top.
Work with me
Creative-First TikTok Ads Management
TikTok rewards volume, velocity and native-feeling creative. I build the strategy, the testing framework and the feedback loop that lets your creative keep getting better.
A real creative testing engine
Structured iteration on hooks, formats and angles so we learn what your audience responds to and double-down on winning formats.
Full-funnel GMV growth
GMV Max will show you a ROAS number.
MY APPROACH
A simplified methodology built on 11+ years of experience
1
Account Audit
To begin with I dig into your account as everything starts with an audit, conversion tracking, customer data, CRM pipeline, feeds, creative and the competitive landscape all help to surface what's working, what's leaking spend and where the opportunity for efficient growth lies.
2
Strategy & Roadmap
From that baseline I build a channel-appropriate plan based on the audit findings and your KPIs. What channels, campaign structure, keywords, feeds and creative will look like along with a 90-day roadmap tied to clear, measurable KPIs. Everything is tied to and mapped to your business goals.
3
Implementation
Now for the busy part, campaign builds, tracking implementation and creative strategy all get baked into your ad accounts, QA'd and launched. Reporting is clear and concise and tailored to your needs. From here I begin managing campaigns which involves micro and macro optimisations on a daily, weekly and monthly basis.
4
Results, Rinse, Repeat
Simplified weekly reporting, what worked what didn't, why? and what next? creative iterations and structured testing compound over time. Winners get scaled, losers get paused and the strategy keeps sharpening.
What's included
Everything you need under one roof.
Creative-first media strategy
A media plan built around creative, not the other way around.
GMV-Max performance campaigns
GMV Max will show you a ROAS number. Setup, product feed hygiene, shop optimisation and partnership strategy.
In-depth creative insights & feedback
What is working and more importantly why? Insights that fuel organic and paid media.
Detailed UGC analysis & script support
Detailed briefs, scripts and shot lists you and your creators can actually work from.
Spark Ads & creator whitelisting
Boosting the right organic and creator content, not just pushing owned ads.
Cross-platform creative reuse
TikTok-native winners repackaged for Reels and Shorts without losing what made them work.
Why me
By partnering with me, you get:
- 11+ years running paid media in-house and agency side across Ireland, the UK, the US and Australia working with some juggernaut brands.
- A single senior operator on your account who has been exposed to the commercial processes that move the needle in multinational brands.
- A creative-first, data-informed approach: sharp messaging first followed by the media plan to distribute it.
- Transparent reporting focused on the metrics that actually move the business Revenue, CAC, POAS, CM and MER.
- Structured testing and weekly optimisation cycles so the account gets meaningfully better every month.
Learn more
Some FAQs regarding tiktok ads.
It depends, but you do need a steady flow of native-feeling creative, cadence is just as important as the type of creative you publish. That can come from a small roster of creators, an in-house team, or a hybrid of both, which is most cases and the ideal blend.
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