Clear, actionable audits
A structured review of your accounts, tracking and creative approach, with a prioritised list of what to fix and what to test next.
Consultancy
A second pair of
expert eyes.
I help paid media specialists, agency-side and in-house teams uncover next steps within their accounts, sharpen creative strategy and build a case internally for the changes that actually matter.
Work with me
Paid Media Consultancy
Audits, workshops and ongoing strategic support for founders, marketing leaders and paid media specialists who want an experienced second opinion in the room.
Level up your existing team
Training, frameworks and templates that make your in-house specialists better at their job long after the engagement ends.
Better decisions at the top
Strategic input for founders and marketing leaders on channel mix, budget allocation and hiring — grounded in operator experience, not slideware.
MY APPROACH
A simplified methodology built on 11+ years of experience
1
Account Audit
To begin with I dig into your account as everything starts with an audit, conversion tracking, customer data, CRM pipeline, feeds, creative and the competitive landscape all help to surface what's working, what's leaking spend and where the opportunity for efficient growth lies.
2
Strategy & Roadmap
From that baseline I build a channel-appropriate plan based on the audit findings and your KPIs. What channels, campaign structure, keywords, feeds and creative will look like along with a 90-day roadmap tied to clear, measurable KPIs. Everything is tied to and mapped to your business goals.
3
Implementation
Now for the busy part, campaign builds, tracking implementation and creative strategy all get baked into your ad accounts, QA'd and launched. Reporting is clear and concise and tailored to your needs. From here I begin managing campaigns which involves micro and macro optimisations on a daily, weekly and monthly basis.
4
Results, Rinse, Repeat
Simplified weekly reporting, what worked what didn't, why? and what next? creative iterations and structured testing compound over time. Winners get scaled, losers get paused and the strategy keeps sharpening.
What's included
Everything you need under one roof.
Paid media account audits
Structured audits across Meta, TikTok and Google Ads with a prioritised action list.
Creative strategy support
A senior voice on briefs, testing frameworks and creative direction.
Training and support
Practical training for in-house paid media specialists accounts, creative and reporting.
C-suite strategy sessions
Strategy sessions for founders and marketing leaders on channel mix, budget and priorities.
Agency review & selection
Independent input when hiring, reviewing or replacing a paid media agency.
Fractional paid media lead
Ongoing part-time senior oversight for teams that don't yet need a full-time hire.
Why me
By partnering with me, you get:
- 11+ years running paid media in-house and agency side across Ireland, the UK, the US and Australia working with some juggernaut brands.
- A single senior operator on your account who has been exposed to the commercial processes that move the needle in multinational brands.
- A creative-first, data-informed approach: sharp messaging first followed by the media plan to distribute it.
- Transparent reporting focused on the metrics that actually move the business Revenue, CAC, POAS, CM and MER.
- Structured testing and weekly optimisation cycles so the account gets meaningfully better every month.
Learn more
Some FAQs regarding consultancy.
Most start with a one-off audit or strategy sprint. From there some brands roll into a monthly retainer for ongoing oversight, others take the recommendations and run with them internally.
Other services