Daily Performance
Tracking
We set the north-star metrics that drive growth for your brand, then track them daily on custom dashboards for full visibility.
Hey 👋 I'm
Michael
Enright — Paid Media Specialist for eCommerce & B2C brands
I help eCommerce, B2C & lead gen brands grow profitably and scale their business through paid media acquisition and retention strategies.
Paid Media
Specialist
€30,000,000+
Spend across paid media channels
11 Years +
Paid media experience
Channels I support
Meta
GoogleTikTokKlaviyoMetaGoogleTikTokKlaviyoMetaGoogleTikTokKlaviyoMetaGoogleTikTokKlaviyoABOUT ME
I'm a freelance paid media specialist with 11+ years
experience turning ad spend into revenue & leads for growing brands.
CALL ME TODAY
+353 (83) 092 8128
EMAIL ME TODAY
michaelpjenright@gmail.com
Daily Performance
Full-Funnel
Ownership
From acquisition to retention we optimise your full growth engine taking ownership of creative strategy, forecasting, optimsiation and driving results
Retention & LTV
Growth
We turn first-time buyers into repeat customers through refined campaign structure, data segmentation and creative excellence.
Profit-first
Strategy
We unify Meta, Google and Tiktok into one clear view so you always know what is driving performance and where there is opportunity to scale profitably.
11+
Years of experience
140+
Clients serviced
€30m+
In managed media spend
Service
My Services
Modern, measurable marketing that puts your customer first and helps your brand stand out.
Meta Ads Management
The first click is just the start. I build Meta paid media systems that get smarter, sharper and more efficient with every euro spent, powered by a proven creative testing loop.
- Full funnel creative strategy
- Audience segmentation & optimisation
- Advantage+ shopping campaigns
- Detailed creative measurement
TikTok Ads Management
To succeed on TikTok you need a sound creative system combined with a detailed feedback loop based on meaningful and actionable insights, not repurposed Meta ad with a trending sound slapped on top.
- Creative-first media strategy
- GMV-Max performance campaigns
- In-depth creative insights & feedback
- Detailed UGC analysis & script support
Google Ads Management
Someone's typing the exact words that describe what service or product they want to buy. They have a problem and they want a solution. Google ads job is to position your brand as that solution, at the key moment, whilst minimising ad spend and maximising your market share. It is that simple.
- Search campaigns
- Shopping & feed optimisation
- Performance Max
- Demand Gen
Creative Strategy
It's what makes your brand stand out and stick, the thing that engages someone and moves them from problem aware, to considering, to ultimately purchasing. I build the creative strategy and the feedback loop that makes paid media compound.
- UGC script writing
- In-depth creative briefs
- Test, scale and iterate creative
- Highly detailed creative insights
Data Analysis & Insights
Taking data insights and turning them into concrete decisions across AOV, CAC, LTV and creative so strategy is grounded in what the story the numbers are actually telling us.
- Profitability analysis
- Segmentation & win-back
- Creative analysis
- Seasonality, CAC and AOV insights
Paid Media Consultancy
I help paid media specialists, agency-side and in-house teams uncover next steps within their accounts, sharpen creative strategy and build a case internally for the changes that actually matter.
- Paid media account audits
- Creative strategy support
- Training and support
- C-suite strategy sessions
Why choose
Working with me
What my process looks like from onboarding to ongoing optimisation.