I help brands become
unmissable.
I'm a Paid Media Specialist with 11+ years experience using paid media to drive revenue growth for eCommerce and B2C brands.
A little more about me
Great marketing is rarely about doing more, it's about doing the right things, showing up genuinely and consistently. I work in tight loops: understand the brand and the customer, sharpen the message, run smart creative experiments and use data to scale what works.
Whether you need a one-off audit or strategy, growth consultancy, or hands-on execution across all paid media channels, I plug in where you need me most. I have spent the last 11 years working in paid media with some of Irelands, the UK and Australias largest eCommerce and B2C brands, during that time I've worked with clients at all stages of growth, be it fresh on the market, looking to expand and scale further or established household brands looking to consolidate and eek out more market share and efficiency both in existing and new markets.
Years of experience
Clients serviced
In managed media spend
A short timeline.
2025 — NOW
Independent
Partnering with UK and Irish brands to manage their paid media channels and or consult with founders and Marketing Directors/Managers
2023 — 2025
Performance marketing manager - In house
Directly managed paid media for Sculpted by Aimee during 2 years of very successful growth
2022 — 2022
Digital Stratagist - Agency side
Supporting a small team of performance marketing managers across search and social
2016 — 2022
Paid Search Team Lead - Agency side
Managed a team of PPC specialists and a portfolio of clients
How I work.
Creative excelence.
Sharp messaging and creative wins every time.
Test, then scale
Small bets, fast learning, then commit.
Data is the north star
Clean, meaningful data helps guide our next step.
Grow AOV & LTV
Your existing customers are our brand champions.