Someone's typing the exact words that describe what service or product they want to buy. They have a problem and they want a solution. Google ads job is to position your brand as that solution, at the key moment, whilst minimising ad spend and maximising your market share. It is that simple.
Whether your an eCommerce brand looking to improve market share and capture more D2C revenue from existing search demand or a lead gen B2C business looking to drive more quality leads, there is a solution for every business.
Positioning is key, the higher your ads rank in the "auction" vs your competitors the more likely you are to win the click and drive a sale or lead, the goal is to maximise your share of search whilst reducing your associated costs.
Efficiency compounds. A 10% reduction in wasted spend this month is 10% more budget compounding into what's already working next month. Tighten what's already working, pause what's not converting & double down on creative.
Search catches people who already know what they want or, are atlest problem aware. YouTube and Demand Gens value shows up downstream, they build the demand that search capitalises on later.
To begin with I dig into your account as everything starts with an audit, conversion tracking, customer data, CRM pipeline, feeds, creative and the competitive landscape all help to surface what's working, what's leaking spend and where the opportunity for efficient growth lies.
From that baseline I build a channel-appropriate plan based on the audit findings and your KPIs. What channels, campaign structure, keywords, feeds and creative will look like along with a 90-day roadmap tied to clear, measurable KPIs. Everything is tied to and mapped to your business goals.
Now for the busy part, campaign builds, tracking implementation and creative strategy all get baked into your ad accounts, QA'd and launched. Reporting is clear and concise and tailored to your needs. From here I begin managing campaigns which involves micro and macro optimisations on a daily, weekly and monthly basis.
Simplified weekly reporting, what worked what didn't, why? and what next? creative iterations and structured testing compound over time. Winners get scaled, losers get paused and the strategy keeps sharpening.
Clean, tightly themed campaigns with intent-mapped match types and negatives.
Merchant Center hygiene, product listing optimisation and segmentation that scales impression share where it matters.
Tightly structured asset groups, audience signals and exclusions to control where budget goes. No laissez faire PMAX round these parts.
Discovery-style campaigns for consideration and re-engagement across YouTube, Gmail and Discovery.
In-stream, in-feed and Shorts placements aligned to funnel stage with granular exclusions to improve placements.
Deliberate creative, centred around a creative system designed to dispel doubts and reveal truths from data.
Yes but with very tight structure. That means brand exclusions where appropriate, no over indexing on brand queries inflating performance, considered asset group splits based on product profitability and clean audience signals..
